Hellmann’s “BYO” Bow

Created for Hellmann’s by Thinkerbell, the campaign used humour, couture styling, and a mayonnaise-dispensing bow tie to celebrate Australians’ unapologetic love of sauce.

Creative Agency - Thinkerbell

Production - Hogarth

Director/DOP: Billy Zammit | Photographer: Jay Wennington | Senior Producer: Ellee Prior | Stylist: Rebecca Rac | Stylist Assist: Georgia Dower | HMU: Yvonne Tran | Food Prep: Dixie Elliot | Gafffer: Chris Elder